Jerry Wind Lauder Professor Director, SEI Center for Advanced Studies in Management; Academic Director, The Wharton Fellows Program The Wharton School

Wharton Speaker >> Biography

Jerry (Yoram) Wind, The Lauder Professor and Professor of Marketing, joined The Wharton School faculty in 1967 with a doctorate from Stanford University. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute (1983-1988) and the Wharton International Forum (1987). He has served in editorial positions for many top marketing journals, and published over 250 papers and articles and over 20 books. He has consulted with more than 100 companies, and provided expert testimony in many intellectual property and antitrust cases. He is a member of the advisory boards for various entrepreneurial ventures, Board member of Fox Chase Cancer Center, Trustee of the Philadelphia Museum of Art and Co-Chair of its Digital Age Committee. Dr. Wind has received numerous awards, including the four major marketing awards: The Buck Weaver Award (2007), The Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996). He was recently selected as one of the 10 Legends in Marketing, with eight volumes of his writing to be anthologized by Sage. His current research focuses on the Network Challenge; reinventing advertising; creativity and innovation; and challenging one’s mental models.